Surabaya (Indonesia), November 13th 2010

Dr. Tjitra was invited to deliver a keynote speech at the 4th International Conference of the Association of Industrial & Organizational Psychology Indonesia (APIO). In his speech, the recent researches, best practices and his personal observation on the Innovation in China and among the Chinese enterprises were shared.

In the recent years, China moves gradually from the factory of the world – famous for its low-cost manufacturing ability, into making more and more high-tech products available for consumers at a pretty low cost. How did Chinese firms manage the transformation from low-cost manufacturing into high-tech products at low-cost? Prof. Tjitra presented recent studies, and analyzed the innovation of Chinese firms in the IT industry, high-tech manufacturing as well as the Chinese small- and mid-sized Enterprises: How do they move from imitating to innovating? What could be the factors behind the success of Chinese firms? What are the unique Chinese ways and strategies in these innovation process? What are the learning points from the Chinese low-cost-innovation approaches?

 

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